ETHICAL AND SUSTAINABLE FASHION

To understand sustainable fashion, we must first reflect on what is current fashion, that is: buy, use and throw away. Fashion as we know it focuses on aesthetics and develops in the serial, consumerism, mass, standardization. And this generates a large consumption of resources, pollution and exploitation.

Faced with this type of fashion “Fast fashion”, sustainable fashion emerges as an alternative, which has as its principles, the protection of the environment, fairer labor policies and the conscious use of natural resources.

Evea was born with this philosophy, as an alternative to “fast fashion”, we add aesthetics, ethics; together with a new vision of responsible production that has a positive impact on the environment, on the communities and families’ economy, and achieves awareness among people about responsible consumption.

Evea was born with this philosophy, as an alternative to “fast fashion”, where we add aesthetics, ethics; together with a new vision of responsible production that has a positive impact on the environment and people

CONSERVATION OF THE AMAZON

The Amazon is a wonderful place, it is the largest and most extensive tropical forest in the world, but there is a big problem: deforestation. Each year in Peru more than 150,000 hectares of forest are deforested, it is a larger area than the city of New York. This deforestation is caused by illegal logging or mining and drug trafficking, but its principal origin is extreme poverty, the need for people to acquire economic incomes, satisfy their basic needs and improve their quality of life, “And as wood is not for eating “, the populations cut the forest in order to generate unsustainable crops in a soil that does not have agricultural characteristics, and these small actions as a whole cause 90% of the deforestation.

In Evea we seek to contribute to solve this problem. Our proposal seeks to promote the sustainable use of the forest based on the organized harvesting and ecological processing of latex tree Shiringa. The shiringa is a tree that grows wild in the Amazon and has an internal milky liquid called latex, which, through an artisan process is converted into rubber sheets. It is a very old technique where trees are not cut, and the necessary latex is extracted so that the tree can continue alive and regenerate.

“Each year in Peru more than 150,000 hectares of forest are deforested”

In Evea we work with shiringueras communities of the Peruvian Amazon of the departments of Ucayali and Amazonas. These families use their ancestral knowledge to collect the latex from the tree and transform it into rubber, and with the rubber from these communities we develop soles for footwear, a sustainable footwear that for its elaboration no tree has been cut, no animal has been damaged, nor has the environment been polluted, and it contributes to the economic empowerment of Amazonian communities and families.

environmental impact
social impact
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SOCIAL IMPACT

Empowerment of families and fair trade

The origin of deforestation is extreme poverty and lack of opportunities. The depredation of our Amazon not only destroys the habitat of many species and contributes to global warming, but corrupts the spirit of union between man and nature, bringing vices, illegality, exploitation, drug trafficking, prostitution, violence and imbalance.

Evea works with Amazonian families that collect latex from shiringa, generating a business opportunity that respects the environment and people, offering Amazonian families the alternative of obtaining economic income from their environment without cutting down the trees.

Evea works under the principles of fair trade in a responsible, ethical and transparent manner, seeking the development of the communities that collect and produce wild rubber, paying a fair price above the cost of the market, which benefits the communities and makes collection of a profitable business for both parties.

To achieve our goal of social impact with transparency we create alliances with local governments, private institutions and state agencies that protect the Amazon forest, so we work together to encourage the development of the Peruvian jungle.

If before the families earned 1.30 dollars per kilogram of natural rubber, with our model of integration in sustainable production they can now earn between 3 to 4 dollars depending on the area. This increase in more than 200% contributes to encourage work with shiringa, thus achieving the indirect patrolling of more forest areas.

At Evea we work under the principles of fair trade in a responsible, ethical and transparent manner, seeking the development of communities, generating a profitable and environmentally friendly business opportunity.”
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SOCIAL IMPACT

59

FAMILIES
AWAJUN
BENEFITED

FOREST SHOES

2,723

HECTARES
FOREST
PRESERVED

FOREST AMAZONIAN

3,540

TREES
OF RUBBER
WILD

ENVIRONMENTAL IMPACT

MILES

OF SPECIES
ANIMALS AND PLANTS
ARE PRESERVED

WE ARE COMMITTED TO THE SUSTAINABLE DEVELOPMENT GOALS (SDG)

In Peru, forests cover almost 60% of the surface, provide crucial habitats for millions of species and are an important source of clean air and water. In addition, they are essential to combat climate change. However, 150 thousand hectares of forest are deforested annually, only in Peru. With the work sustainable use of wild rubber worked in alliance with the native Amazonian communities we achieve that the families of the jungle can live from the forest without depredating it.

SDG

AWARDS AND RECOGNITIONS

• Tic Americas 2018. Winners in the Startup Challenge category and Best Peruvian Entrepreneurship Category.
• BioStartup 2017. Winners of the Andean Forests Program.
• Viva Schmidheiny Latin American Awards 2017. 3rd place in the “Environmental Innovation” category.
• Green Latin America Awards 2017. Winners in the “Responsible Production and Consumption” category.
• Innovate Peru. Finalist of «Merit to Innovation» 2017
•Startup 2016. Winners of the Biodiversity Challenge.
• Startup 2015. Second generation winners.
• Kunan 2014. Finalist.